Vagary The Label
Founder Rachel, owner of long standing bohemian fashion label, Vagary came to me in need of a re brand to better represent her growing business.
Her main needs were to have a more versatile logo suite, consistent marketing materials and a more luxury unboxing experience. My Deluxe Dreamer’s package was a perfect fit!
The brief was timeless, feminine and dreamy. I worked with beautiful serif fonts and a simple neutral, pink toned colour palette that could be paired with black and white and that would also compliment her printed fashion ranges.
