Colour-Me-Confident
Fashion Branding that’s Alive with Art and Illustration
Have a bold business dream?
Be iconic from the very beginning with fashion branding that draws out your visual story and leaves a long-lasting impression.
BRANDING THAT’S DRENCHED IN ART AND STRATEGY
BRANDING THAT’S DRENCHED IN ART AND STRATEGY
BRANDING THAT’S DRENCHED IN ART AND STRATEGY
BRANDING THAT’S DRENCHED IN ART AND STRATEGY BRANDING THAT’S DRENCHED IN ART AND STRATEGY BRANDING THAT’S DRENCHED IN ART AND STRATEGY
If you’re…
Hanging onto many mental moodboards and stacks of Pinterest inspo that never makes it off the webpage
Lacking community and confidence, which leaves you overwhelmed by the “where to now…” pressure of launching a fashion brand
Spending hours and hours playing cat-and-mouse with the concept of being on-trend versus standing out
Then you need a fashion branding expert who…
Creates a cohesive artistic direction so you can visualise exactly where you fit into the market
Offers full-collection support and trusted connections that’ll help turn your bold ideas into trend-led products with viral appeal
Draws out clarity and cohesion so your story and values can be meaningfully reflected in every collection launch
Fashion Branding Begins
With Collaborative Creativity
Instantly Recognisable, Infinitely Iconic
“Christina is extremely talented, has great communication and is incredibly efficient. She brought our vision to life and blew us away! She puts a lot of time into the briefing process to ensure she understands what you’re after before beginning - this meant we had barely any changes along the way. She nailed it!”
Melanie, Founder of Goldi Body
001. Launch In Colour
The branding package for any art-loving business!
While fashion branding is The Design Parlour’s speciality, Launch In colour is perfect for any businesses craving feminine and art-forward branding. Including everything you need to establish an iconic identity – expect detailed design consultations, a clear visual plan and plenty of creativity.
Fabrication
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Visual art direction, consultation + questionnaire and a knock-your-socks-off mood board concept
Brand suite complete with logo, alternate logo, submark + icon, colours, fonts and other illustrative essentials
Social assets suite with templates, custom graphics and patterns/textures
Brand style guide, final logo files and graphics saved in a range of must-have formats (JPG, EPS, PNG)
$3,800 - Payment Plans Available
002. Wrapped Up In Design
Fashion branding for fashion labels, beauty brands + other product-focused businesses
Wrapped Up In Design is fashion branding that curates an online shopping experience and keeps the fun going right through to a colourful and cohesive unboxing (that your cult-following will love time and time again!). It’s flexibly put together for product-focused businesses that see textile design and art as a core part of their story and sell-out success – but don’t want to skimp on the ever-important direction, strategy and illustrative touches that come with intentional branding.
Fabrication
All of the visual art direction, concepts and brand identity deliverables from Launch In Colour, plus:
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A smorgasbord of shipping essentials like branded shipping boxes, tape and/or bag design, order insert design, branded tissue paper and sticker design
Other product must-haves like swing tag design, branded sew-in labels, size labels, branded wash care labels, product labels and more
Print-ready artwork files to online or print specifications in all brand colourways; along with a Brand Style Guide that outlines fashion branding logo usage, colour codes, font usage, aesthetic direction and brand voice
$4,900 - Payment Plans Available
Fashion Branding FAQs
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Great question! In fashion branding, flexibility is everything. Having just one single logo isn’t practical — what works beautifully on your website header might not suit your swing tags, packaging or Instagram profile. That’s why I create a complete logo suite for every brand, giving you a variety of marks and formats to use seamlessly across every touchpoint. This ensures your branding looks polished, professional and cohesive — no matter where it’s seen.
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Before we begin your fashion branding journey, it’s important to have a clear understanding of your business goals, ideal audience and market positioning. You don’t need to have every detail worked out — but a solid idea of your brand’s personality, aesthetic direction and visual references (like a Pinterest board) will help guide the creative process.
If we’re creating packaging and print materials, I’ll also need any templates or artwork specifications from your manufacturer so we can ensure everything is beautifully production-ready.
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You’ll receive a complete logo suite of over 80 files — including JPG, PNG and EPS formats — in your brand colourways. Everything will be perfectly organised for print and digital use, so you can confidently launch your brand across packaging, social media, and beyond.
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Each project is approached with care and creativity.
Launch in Colour: 4 weeks
Wrapped in Design: 5–6 weeks
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It’s easy to get started:
Complete the contact form on my website to start the conversation.
I’ll send through my info pack with all the package details.
We can book a quick call to make sure we’re the perfect fit.
I’ll then send through your design proposal, contract and deposit invoice to secure your spot in my calendar.
“WOW- I recently hired Christina from The Design Parlour and it was one of the best decisions for my business. Not only is she knowledgable, responsive and beyond talented, but she genuinely cares about building a brand and tailoring it to fit your needs. She really listened to what I wanted and then made it even better than I could have imagined. The quality of the designs she creates are far above many of the competitors, and will make your business stand out for sure! It was 100% worth the investment!!!!!” - Siara Scarola, Founder of Send The Link